My Conestoga College colleague Steve Roberts, coordinator of the school’s broadcast television program, did a wonderful job on Friday, for the benefit of his students, of convening and moderating a panel discussion on independent video production. He graciously allowed students from other programs to sit in — something that my broadcast journalism class said later they very much appreciated.
The seven panellists, all members of the Media Producers Group of Ontario (mpGO), discussed a series of prepared and spontaneous questions for two hours before moving into less formal setting with Roberts’ television students. Among their tips for students hoping to make a go of it as independent video producers:
• Passion and persistence are keys to success. Never stop pitching, adapting, networking and learning to use new technologies as they come along.
• Prospective clients will Google you. Be sure your virtual profile is up-to-date and professional in tone. That includes social media as well as websites.
• It’s a growing industry and there’s room for everybody.
• Internships are opportunities to try people out. Prospective employers will be asking themselves not only how good are you, but how well do you fit into their mindset. As one producer put it, “We look for like minds.”
• Hone your writing skills. Writers get paid the most; it’s an invaluable skill that has a profound influence on the shape and look of any production.
• Learn to discern what clients need, versus what clients say they want — that’s one of the biggest communication challenges of independent production.
• Real networking seldom involves parties and martinis. It’s all about who you know and your reputation in the field.
• Don’t turn your nose up at small jobs. A $300 job can lead to a $900 job can lead to a $2,000 job can lead to a $5,000 job can lead to a $10,000 job, etc.
• Budgeting is the most difficult part of your work. Do it fastidiously, then track every dollar and hour spent, and charge back for it. If you don’t get paid, you don’t get to play.
• Get used to having to juggle multiple jobs and multiple demands on our time each day. It’s part of the life of an independent producer.
• Attend meetings, but as few as possible. They are usually the most unproductive time of each job.
• The target audience is a big deal. Writing styles must adapt to clients and then be tweaked for client’s different audiences.
Thanks to the producers who participated in the panel: Paul and Paula Campsall of MetaMedia Productions; Rob Currie and Carol Ann Whalen or C to C Productions; Von Darnell of Huckleberry Film Studios; Tom Knowlton of TCK Production; and Peter Shannon of Memory Tree Productions. And, of course, to Steve Roberts for his initiative and hard work in convening the event.