CBC Radio’s regional morning show Ontario Morning made a rare field trip to London this morning, escaping the confines of the studios at the CBC Broadcast Centre in Toronto to get out among its listeners. The occasion: this year’s Doors Open London, a weekend of opportunity for those interested in seeing behind the doors and walls of some of the city’s most interesting edifices.
I’ve been a stalwart Ontario Morning listener for many years, because I believe the program does what more media organizations should be doing: journalling the distinctive cultural and political landscape that is Ontario, beyond the shortsighted vistas of Greater Toronto.
I had this discussion several times (to no avail) with editor-in-chief Ed Greenspon when I was a page editor on the night news desk at The Globe and Mail. The Globe, which possesses the capacity to produce up to 10 distinct editions across the country each day, is content to distribute its GTA edition, printed in Mississauga and containing the early Toronto pages, to subscribers from Guelph to Kitchener-Waterloo, through to London and on to Windsor. As a result, readers in those cities get basically the same content, usually consisting of two pages midway through the paper’s A section, as do readers in the GTA — columns and stories derived from the (mostly) Toronto police, politics, education and urban culture beats. With minimal effort, I told Greenspon, those pages — in the Ontario region beyond the GTA — could be converted to “Ontario” pages that would gather in the most important developments of the day from the great rural-urban mix from Windsor to Guelph. It’s home to more people than live in all of Atlantic Canada, billions of dollars in annual research budgets, and a key piston in the country’s economic engine. Alas, I never did manage to sell him on the idea.
Unfortunately, the CBC gives residents of Southwestern Ontario similar treatment in the late afternoon, when it sends the signal of its Toronto-centric Here And Now, hosted by Matt Galloway, to transmitters through the region. Some of the discussion on that program is all but irrelevent to anyone beyond the sightlines from the CN Tower’s observation deck.
All of which makes Ontario Morning, with its strong provincial emphasis and regional correspondents, a unique and valuable pleasure.